SGI Channel Program enables Channel Partners to build businesses on untapped technical and creative marketplace
Silicon Graphics has embarked on a major realignment in the Company's global sales strategy that will
aggressively expand its indirect sales model. SGI's new global channel distribution plan addresses key
areas for fueling company and partner growth in SGI's target markets as well as driving opportunities in
new markets. SGI has developed a robust program foundation to accompany this strategy.
Announcing SGI Channel Connection!
SGI is announcing a new channel program—SGI Channel Connection—supporting the Company's channel-centric strategy. SGI is committed to building cooperative, productive, and supportive channel relationships that positively impact the shared business objectives of SGI and our Channel Members. SGI Channel Connection embodies the close collaboration between SGI and its Channel Members worldwide.
SGI Channel Connection is based on the fundamental principal that the Channel adds value to SGI through:
- Technical expertise on Linux®, Storage, Visualization, and SGI products
- Customer relationships and market strengths
- Significant revenue extension
- Expertise in integrating solutions to meet customers needs
SGI rewards Channel Connection Members based on the value they bring, with program benefits including
access to industry-leading Expand on Demand technology, channel-ready products, aggressive pricing,
dedicated resources, funded marketing programs, and opportunities to earn technical accreditations on SGI
products and solutions. SGI assists Members in developing new markets, incremental profit streams, and annuity business.
"SGI's future growth is dependent upon success in the Channel and we are committed to building mutually profitable businesses with our channel partners," said Bob Bishop, chairman and CEO, SGI. "SGI has something unique to offer our channel partners: differentiated SGI solutions that maximize revenue while providing great customer value."
Connecting for Success
SGI Channel Connection redefines and delivers the training and the tools to provide Members with the means to go to market
easily and successfully. All types of SGI Channel Members—value added resellers (VARs), system integrators (SIs)
original equipment manufacturers (OEMs), licensees, and independent software vendors (ISVs) are consolidated under a
single global umbrella, guided by one global strategy.
Key features of SGI Channel Connection include:
- Channel Connection Academy: Focuses on training partners with industry and technical specialization for a
deeper understanding of customers' needs.
- Market Advantage: Delivers sales and marketing tools, including Market Development Funds (MDF) to enable
partners' success.
- Service Advantage: Focuses on helping partners drive their own successful professional service business,
without competition from SGI.
- Opportunity Advantage: Registration protects resource and time investment in finding and developing new
business. Enables a clear engagement model dramatically reducing channel conflict and competition.
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Images courtesy of SGI.
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